Cannabis and the Shift in Consumer Trends
As cannabis consumption rises, the industry must adapt in order to keep up with consumer demands - this includes shifting towards products like beverages and edibles that satisfy those demands. In 2022, sales for tincture, topical, capsules and vape products saw a substantial decline while beverage, edibles and vape products experienced a marked increase, reflecting how younger individuals have increasingly taken to using cannabis instead of alcohol to consume cannabis products. Product Categories Consumption of cannabis comes in many forms. Flowers remain the top seller in dispensaries, but there has been an increase in sales of edibles and concentrates. Edibles are food or drinks infused with cannabis extract through decarboxylation, a chemical process which changes cannabinoids and terpenes into more active forms. Edibles come in many different forms such as cookies, gummies, chocolates and even coffee or tea beverages. Concentrates are extracts derived from raw cannabis plant...